Info

SAVETHEFACE was an instagram (@savephilly) and website that served as a resource for unique places to go and things to do in Philadelphia. We developed a bot named SØNA that users could interact with via text message. Users could text SØNA at any time, and SØNA would respond with a list of new things to do in the city. I designed the brand identity and served as Creative Director.

 

Logo

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Brand Elements

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Website

STF Website

Apparel Design

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2016 SAVEPHILLY JERSEY back.jpg

Expansion Plan

Series of graphics and custom marks for each of the major cities in the United States. The marks were designed to reflect the architectural characteristics of each city.

SØNA

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