An online resource for unique things to do and places to go in Philadelphia. We built a community of 30K+ Instagram followers through blog content, events and influencer collaborations. Our website featured places like abandoned buildings, rooftops with epic views and hidden gems. We did profiles on local musicians, photographers and graffiti artists. The vision was to expand this concept of “underground tourism” to other cities in the USA, but we ultimately ended up shutting the site down in 2019.
Year: 2017 - 2019
Services: Visual Identity, Creative Direction, Photo, Video