OVERVIEW
Recovery Centers of America (RCA) provides evidence-based, individualized drug and alcohol addiction treatment. As Art Director, I worked closely with the Creative Director to create television, print and digital advertising campaigns. I provided a variety of services including design, photography, videography and campaign ideation/execution.
THE REALITY OF ADDICTION
RCA was looking for a new television commercial that showed the reality of addiction. We created a spot that sparked conversation and debate. For weeks after “The Reality of Addiction” aired, RCA experienced their highest ever call volume. I storyboarded, co-directed, shot and edited the spot.
NATIONAL RECOVERY MONTH
For National Recovery Month, RCA wanted to tell the stories of their own employees who are in recovery. Below is Dillon’s story.
WEBSITE DESIGN
RCA needed a new template to display their locations and rehabilitation facilities. I took real-estate style photos and headshots of the staff at each location, then designed the new location pages using that content.
When RCA purchased a full-page spadea ad in the Washington Post, I was tasked with art directing it. The day it ran, RCA experienced the highest single-day call volume to date.
